We were amazed to discover this gem in Sarasota. Patrick and I loved this breakfast and lunch fare! Pura Vida Miami is a winner in our book, serving healthy and exceptional food. We suspect that you will agree.
For example, this Mango Salmon looks like art and tastes like heaven. It's made with avocado, mango, quinoa, arugula, pickled red onion, cherry tomato, sesame seed, and oven-roasted salmon.
Pura Vida Miami offers even more creative dish, from Avocado Smash Toast, The New Yorker (smoked salmon and a bounty of veggies), Pesco Chicken, Spicy Tuna and many others, including flavor desserts, a variety of coffee and tea, and Superfood Smoothies.
The opening of its latest Pura Vida Miami 4,000 sq. ft. location at University Town Center (UTC) in Sarasota, it joins nearly 30 locations across South Florida and most recently, New York.
Founded in 2012 by husband-and-wife duo Omer and Jennifer Horev, Pura Vida Miami was born out of their personal need for fresh, wholesome food that could be enjoyed any time of day—a gap they identified during a road trip from Orlando to Miami. This experience sparked their mission to normalize the notion of healthy food, make healthy living both accessible and enjoyable, and create spaces that combine nutritious, delicious meals with a welcoming atmosphere, designed to feel like an extension of their own home.
Since then, Pura Vida Miami has grown into a beloved destination, creating over 1,000 careers across South Florida and New York while promoting a balanced lifestyle centered on wellness and community. Reflecting their "Health is Happiness" philosophy, each location, including UTC Sarasota, is thoughtfully designed to embody their passion for health-conscious living, offering a serene environment enhanced by the brand’s signature decor.
“We are thrilled to bring Pura Vida Miami to Sarasota, a market that aligns perfectly with our commitment to wellness and elevated living. This location represents an exciting chapter for us and marks the beginning of our journey along the west coast of Florida. We have had our eyes on Sarasota for some time now and are eager to become part of the fabric of this dynamic community, while also growing our partnership with landlords like Benderson Development in both new and existing markets.” – Omer Horev, Co-Founder & Chief Executive Officer of Pura Vida Miami & Horev Hospitality.
Pura Vida Miami’s extensive menu, inspired by family recipes and the Horev's travels, embodies a commitment to quality and healthy eating. Crafted without the use of seed oils while using clean cooking techniques, the offerings highlight the natural flavors of high-quality proteins, fruits, vegetables, and healthy grains.
Guests can enjoy their famed All-Day Breakfast offerings, showcasing a range of avocado toasts, and pasture-raised eggs each paired perfectly with a selection of artisanal coffee, matcha drinks, and teas. Continuing a commitment to a healthy lifestyle, clean chef-driven salads are customizable with high-quality proteins of your choice, wraps and sandwiches, and bowls featuring a variety of bases that cater to a diverse range of dietary preferences. An array of superfood smoothies, cold-pressed juices, wellness shots, açaí bowls, and fresh-baked goods further enhance the menu, ensuring there is something for everyone—whether vegan, vegetarian, or gluten-free.
Check out PuraVidaMiami.com. It's worth it! Now open at 192 N Cattlemen Road,
Sarasota, FL 34243. Delivery and pick-up are available through the Pura Vida Miami app.
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